This November 20, 2009 Ms. Jeppesen took my media class down to good old Toronto where we not only witnessed a live broadcast of Much On Demand but also someone getting arrested, someone yelling at us, and homeless people on the streets. Anyways to get back on track with MOD (Much On Demand) which is a famous Canadian television show teenagers can go watch for free and i've watched most of my life that discusses celebrity gossip happening in the media world. The storyteller or producer of Much Music is Moses Znaimer who also owns CTV. The purpose of MOD is to educate viewers on current news and events happening with celebrities,the world, our country, or small towns. MOD is happening live on television with two hosts or VJ's. They entertain the audience with music, gossip, get them to join in discussions and have funny VJ's. Anyone can benefit from this show most the most obvious are the creators of Much Music, the VJ's, celebrities and viewers.
I didn't see one clear message coming from Much On Demand as they talk about so many different things going on in our world. Although i did notice is that they want us youth of the world to share our opinions on topics we face everyday, the one on November 20th was about Kate Moss's statement which was models not eating to stay skinny. Some healthy messages i noticed about this statement was that the VJ's didn't agree with it and shared their opinion with us while discussing it. Yet, when one girl was asked to share her opinion live on the show, they made her rehearse her opinion then before we went back on air she had a totally new opinion they had given her. So it was like she was aloud her own opinion but when going on the air she had to say something they wanted people to hear. I found that the VJ's are also dressed very glamorous, nice, and appear to be "perfect" like they were put in those clothes just for the show to appear how the industry wants them to. Which is a good thing in a way because by showing the VJ's and opinions these ways it captures teenagers interests, which forces them to continue watching.
When i was at Much On Demand i felt as if they wanted to target teenagers mostly throughout the show because during our teens years our only cares in the world are about fitting in, music, celebrities, and our appearances. When we all were finding a place to sit in the audience they were strict about who could be seen during filming and unfortunately Ms. Jeppesen, her husband and Mr. Powles just didn't make then cut as they were "too old". I believe the biggest message Much On Demand is trying to show is how young people have a voice on what is happening in our world, with gossip, or even small town events. Although the one thing i don't understand about the show is why they call it "live" or "your opinion" when they made us rehearse everything down to just clapping, and making the one girl change her opinion for when we were actually on the air i found very wrong, its her opinion and she was entitled to it even if it might not be what they want people watching to hear. To verify my information i can always visit www.muchmusic.com to see what is going on with the show, or even call the Much Music headquarters. I learned that what you watch on TV you can never believe as everything is altered to what they think we "want" to see or hear, when in reality I'd rather watch the truth anyday.
